The brand layer.
How Macy's and Bloomingdale's look, sound, and feel. One system carries both houses, and the brand layer is where they diverge on purpose.
- WritingLive
The voice: thoughtful, genuine, surprising, inviting, joyful, relatable.
- ColorLive
The palette, the three colors the brand rests on, and where the red star came from.
- TypographyComing
The editorial type system across brand and product.
- IconographyComing
A consistent, legible icon library.