Every story
has a thread.
Thread is the design system for Macy’s and Bloomingdale’s. One set of principles, tokens, and patterns, so every experience feels considered, familiar, and worth sharing.
Start with MotionThe system
Tools and rules that scale across brand and flex across density.
- Getting started
What Thread is, how it works, and where to begin.
- Brand
How we look, sound, and feel: writing, color, typography, iconography.
- Tokens
Motion, color, type, and space. Four tiers, one source of truth, generated from Figma.
- Design system
The contract-driven component library and its patterns.
- Resources
The source documents and working repositories behind Thread.