Start here.
Thread is the design system for Macy's and Bloomingdale's. One set of principles, tokens, and patterns, built so every experience feels considered, familiar, and worth sharing. Here is the shape of it, and where to begin.
- Feel the motion voiceLive
Elevated Theater: the principles, curves, and pacing behind every animation. The most complete section today.
- Learn how we soundLive
The Macy's voice: thoughtful, genuine, and joyful. How to write anything in the experience.
- Understand the tokensLive
The five motion recipes, what each is for, and how a value travels from a primitive to a component.